Ezoic Community Top Performer

Hey all!

I wanted to share with you that Ezoic is doing a community top performer award and you can submit yourself here:

https://www.ezoic.com/top-performer-entry/

You do not have to choose me but choose yourself someone in our community to win this award.

If you are an Ezoic publisher you can submit yourself to be the top community performer. Submissions end on Jan 3rd.

Thank you very much!

Happy New Year to you all!

P.S. Working on my 2021 income report and will be sharing how much I made all of 2021 with the case study website. Also, I should be pretty consistent with my income reports in the new year. I had so much going on the second half of 2021 and was unable to post videos. Trust me I wanted to.

Here is a shirt you will win if you are selected among my community. You will also get 50% of your January earnings additional.

Miss you all

-Jon

Also check out the timeline below and this link for more Ezoic news: https://www.ezoic.com/new-year-evolution/

Oxygen Builder - Affiliate Product Templates

Oxygen Builder is a powerful WordPress plugin that allows you to build out custom websites. I love this builder and use it for all of my authority websites now.

I created this page to give you some templates to use for your own Oxygen Builder authority website.

If you want to learn how to use these templates then I suggest watching the videos below.

Pinterest Marketing Guide

To understand how to grow traffic on Pinterest you must first understand how Pinterest works. Pinterest is a search engine with a social media algorithm. This means that both SEO efforts and account growth will help improve traffic to your website. 

Pinterest has a search function that works much as Google does. Showing users predictive keywords and searches similar to the original query. Like Google Pinterest has an AI that helps improve the search experience. Pinterest rating and source quality are listed as the two major factors in ranking for a search. 

Pinterest accounts work using boards. You can create as many boards in your account as you like. Think of these boards as content silos. Users on Pinterest can either follow your entire account or a single board. Boards can also be turned into group boards and improve the chances of your content being shared by simply adding more Pinterest users to contribute to the board. 

To increase traffic to your website using Pinterest there are three major steps.  

Step 1: Create and Optimize Your Pinterest Account

Create a Free Business Account

To get started make sure your Pinterest account is set as a business account. There are a few different ways to set up a business account. You can start from scratch and sign up for a business account, upgrade your current personal account, or create a business account and link it to your personal account. 

To convert your personal account: 

  1. Tap your profile picture in the bottom-right corner
  2. Tap the gear icon in the top-right corner and select account settings
  3. Select Unlock business tools
  4. Click Upgrade Account
  5. Fill in your information
  6. Tap Done

To link a personal account to a business account:

  1. Open the account settings menu
  2. Under Account changes, click Get started next to Linked business account
  3. Click Create a linked business account
  4. Fill in your business information
  5. Follow the prompts then select the focus of your account
  6. Select your business type
  7. Choose whether you want to run ads
  8. Finish your account 

Creating a Pinterest business account allows you to tag and show up for all content that is shared from your website (content attribution) and add additional pin insights through product and page tagging. A business account also allows you to see pin insights not available on a personal account.

It is a personal decision whether you wish to convert a personal account or create and link a new account. If you already have followers that relate to your industry I would suggest switching your current account. If you wish to continue using Pinterest on a personal level you should create a separate business account.

Optimizing Your Account

When setting up your business account make sure you have a logo in place, a proper business name, and a website URL. 

Your account description is a one or two-line description that explains your product or service. It is important to use keywords in this section but be careful not to stuff it. Use the top two or three keywords for your whole account and make sure you have boards that relate to these keywords.

Descriptions

Your account has a company description with a max of 500 words and each board and pin allow you to add a description of 200 words. 

A pin and board description should include important keywords in each description and general hashtags at the end (average 5 hashtags per pin - max 20). Do not leave descriptions empty. 

Using Keywords in Your Account

Keywords on Pinterest are more important than on any other social network. Use keywords on board names, pin descriptions, your account description, and pin descriptions to improve your chance of making it on a user’s “picked for you” page and to show up in search results. 

Tips to improve keyword use on Pinterest: 

Choosing Keywords

Use Pinterest search to help narrow down broad keywords good for hashtagging and narrow keywords to help with board names and description. Broad keywords should mainly be used in hashtags and well-defined keywords should be used everywhere else to give users an accurate understanding of what the board or pin is about. 

For example “marketing” would be a broad keyword while “SEO marketing” would be more defined and “how to do SEO” would be specific. Try to mix up broad and specific keywords in each definition section to help people understand what they get out of your pin or account. 

To find out how many people follow a particular interest (keyword) you can type http://www.pinterest.com/explore/(your-words)

Applying For Rich Pins

You can only apply for rich pins with a Pinterest business account. Rich pins allow your pins to have a logo, a bigger headline, and a link directly in search. 

Types of rich pins:

  1. App Pins 
  2. Movie Pins 
  3. Recipe Pins 
  4. Article Pins
  5. Product Pins
  6. Place Pins

To get rich pins, you have to go through a validation process. Pinterest provides a guideline on how to get started.

Step 2: Create Relevant Pin Worthy Content

Pinning Strategy

Create a strategy or outline on how often you will share internal and external content on your boards. It is advised to share one piece of internal content a week and fill the rest of the week with products or services that fit the board and pair well with your offering. 

Use strong images but make sure the content is worth sharing. Do not simply write content to post it make sure it has at least one solid takeaway for the user. 

Re-pinning

Re-pinning is just as important as posting your own blogs. Use the 80/20 rule and post 80% of content that is not your own to build up your account following. Take the time when starting your account to find accounts and products that pair well with your content and industry that are not in direct competition. Make a list that you can easily go to later for re-pinning. 

Pin Image Guide

Pin images must be 32 MB at a 2:3 ratio or 1000 PX by 1500 PX.

Tips for a perfect Pinterest image: 

Infographics are a very good way to get users to your content. Sites like Venngage or Canva allow you to easily create infographics from your content with templates.  

Content Planning

To keep your account active use a scheduler to help you pin every day at a minimum for best results. Scheduling platforms like Buffer, Tail Wind, and Viral Tag all allow you to schedule pins and re-pins. 

While planning content make sure your website is optimized to be shared on Pinterest. Use a tool like Social Snap that allows users to easily share your blog posts to Pinterest (from WordPress) with an easy save button and a predefined description. This tool allows you to control how the pin looks when shared. 

Pinterest also has its own integration allowing you to add a pin button and a follow button for free on your website.

Tips to create a sharable pin: 

Step 3: Grow Your Following 

Growing your account will help bring in more traffic to your website by increasing the visibility of your pins. Your pin click-through rate helps improve how often your pin shows up on the for you page as well as in search. The more followers you have the greater chance of improving your click-through rate on pins and your follower count on boards. 

Pin Engagement

The faster a pin gets re-pins the stronger that pin will perform, however, a pin can have a much longer life than a social post on Twitter or Facebook and will still slowly grow over time. 

People may see your pin more than once. Pinterest suggests changing the title and image of older pins to increase the engagement on that pin. Changes to your pin will not decrease your engagement but will help increase the possibility of future engagement from those not interested in a previous image or title. 

Growing Your Audience

Set up a follow strategy to improve your reach. Pinterest allows you to follow 300 new accounts per hour. Take some time each day to increase your following. Focus on people interested in your niche. Use competitors and common boards to find the right users to follow. It is a general rule around 5% - 10% of users will follow you back so you can expect 15 - 30 new followers a day with around 20 - 30 minutes of work. 

Following active users will increase the odds of better engagement. When following users make sure they are using an image and have some followers. 

Pinterest does not allow the use of automation for follower growth and if they catch you using it you will be banned and your account will be removed.  

Using Group Boards

Group boards are boards that have multiple contributors. Group boards are a great way to have your pins seen by a larger set of people as they commonly have more active followers. Take the time to find and join group boards that relate to your content and post your pins on these boards to get more traffic. 

To find group boards that fit your industry check out: PinGroupie.com

Once you find a group board that fits your needs there are a few ways to join. 

If a group board does not exist for the content you wish to share or you cannot easily join one you can create your own.

To create your own group board: 

  1. Create a new board, click yes to collaborators and add other pinners or companies that will lead to a great experience for your boards topic
  2. Or invite new users to an already existing board you own to make it a group board

Keep your boards well organized and focused on one content silo, be careful that boards don’t get too off-topic. If they do take the time to clean them up and make new boards with off-topic pins if there are enough. 

Managing Pins

Pins that are underperforming (linked to your website) should get a new image, title, and description. Allow a pin a few weeks to perform before making changes as they can pick up at a later date. The best way to continue to improve your account is to look at the oldest pin you have (not re-pins) and try updating the pin to give it new life. 

High-performing pins should also get improvement but only minor improvements like an updated image so it does not become stale in the search. It is also important to either avoid date-based pins or set up a schedule to keep them updated. If a pin is seasonal do not delete it just allow it to pick back up during the next season. Because of search your pins will not go stale and do not negatively affect your account when underperforming. 

Using Hashtags

Using hashtags in a description sends a strong indication to Pinterest that your pin should be included in that keyword search. Hashtags are commonplace in the description section for pins and boards. It is best to use at least 5 hashtags (limit of 20 by Pinterest). Use niche or highly specific keywords in your description and use both general and defined keywords for hashtags at the end of the description. Try for a mix of 1 - 2 well-defined keywords and 3 or more general keywords.

Hashtags appear in descriptions as bolded text and always create a clickable link to that hashtags search on Pinterest. Hashtags are a great way to create long-term growth on pins and boards as they allow your account and pins to show up in more search results. Take the time to research some hashtags that will work well for your pins and don’t be afraid to use more tags if they are relevant to the content you are sharing. 

Blog Post Ideas - How To Come Up With New Blog Post Content

Writer's block can be a huge pain but there are ways to come up with new blog post ideas avoiding writer's block altogether.

We all go through it and it is just part of being a creator and in fact, I was having a hard time coming up with my next blog post so I used all of these methods to come up with my own ideas.

I found a ton of new topics to write about but during the process, I decided that I could write about an issue I am having and a solution to that issue, and here we are.

In this article, I am going to share with you 10 ways to come up with new blog post ideas for your blog.

Keep A Competitor List

You should always keep a competitor list. This is a list of all of your competitors in your niche. Blogs that write on the same topic as yourself.

I will keep a list of blogs that write on the same or similar topics and this will include large and small blogs.

You can refer to this list to find blog post ideas and while you are at it be sure to keep this list up to date.

To further add to this here are some other competitor related things you should be doing and they are:

  1. Subscribe To Competitors Email Newsletter
  2. Get Blog Post Notifications
  3. Subscribe To Their YouTube Channel
  4. Get To Know Your Competitors

All of these are a recipe for success. This will keep you flowing with content ideas.

Use Ubersuggest To Find Blog Post Ideas

Ubersuggest is a great tool. That is why I purchased the lifetime version as I want to refer to it when I need it. I like some of the features that help me with finding new keywords to target and that help me come up with new blog post ideas.

I use Ubersuggest two ways:

  1. Searching Competitors For Blog Post Ideas
  2. Content Ideas Tab

If you input your competitors domain you can see all of the top ranking content for that competitor and get inspiration from this list.

Don't just go for the top-ranking pages. I find that All tools like this are way off in terms of traffic so don't let the smaller numbers fool you.

Use the content ideas tab to input a keyword and Ubersuggest will offer content ideas. This tool even shows you how much engagement the content is getting on social media. The higher the engagement the better the idea.

Writer Access Pitch And BuzzSumo Tool

I use WriterAccess for most of my niche websites because I could not possibly write all of the content on each of my blogs. I have many of them.

WriterAccess has a couple of features that I really like to help me come up with blog post ideas.

  1. Pitch Style Orders
  2. Buzzsumo

If you create an order you can allow the writers the opportunity to pitch topic ideas to you based on your niche. Be sure to be detailed in your creative brief to get the best results.

They also have access to a premium version of BuzzSumo. I don't pay for BuzzSumo anymore because I have access to it in my WriterAccess account for free. One of the many perks of using Writer Access for content.

Blog Post Ideas Using Google Search Console

This is a favorite of mine. Using Google Search Console I am always finding new keywords that I am accidentally ranking for and to better rank for them, I will take the keyword and write a new blog post based on this keyword. If you are already ranking for it then Google deems you relevant for this topic so write about it.

Be sure to link to your new blog post using a keyword-rich anchor text from the ranking article to establish that new article as the most relevant article for that keyword. Of course, I had to throw in a little On-page SEO in this blog post!

Edit Old Content

Another thing to keep in mind is editing old content. Use Google Search Console to find keywords that may be ranking on the top of page two in Google and edit that content to give it the needed boost to make it to page 1 on Google.

Blog Post Ideas Using People Also Ask In Google

These are usually questions that can be answered in a blog post. Take these questions and make new content based on these questions. Maybe even combine a few closely related questions into one blog article.

To do this you want to search a head keyword in Google and see related questions.

I like to take this a step further and search as many head keywords as possible but I also search the questions suggested in the People Also Ask section of Google.

It is up to you to get creative here and search as many keywords as you can to find as many questions in your niche as possible.

Blog Post Ideas Using Answer The Public

I love checking out Answer The Public. The initial view is hilarious but aside from that, this is a great tool to help you come up with blog post ideas.

Similar to the People Also Ask section in Google they are questions that you can use to base an informational blog post around.

Start A New Blog

Adding to your blog portfolio is never a bad idea.

This will help you earn more money but if you are bored with your current topic then this can provide a break from one blog keeping you creative.

Now be sure to avoid starting a new blog if you are a new blog currently.

Make sure you really cover your current blog topic first otherwise you could find yourself never returning to your first blog.

One tip I can offer here is to focus on being the ultimate resource for your topic.

You want to answer all of the potential questions, kill all of the pain points a reader might have with solutions to their problems, and provide an invaluable resource.

That is how you become an authority in your niche and earn top dollar from your content.

Use Pinterest To Find Your Next Blog Post Idea

Pinterest is pretty amazing and you can get a ton of traffic from Pinterest, but did you know you can also find blog post ideas on Pinterest?

Search various keywords in your niche to find pins that take you to other blog topics in your niche.

The trick here is to find popular pins because this lets you know that this is a topic people want and could be valuable traffic to your website.

Oh, and when you finish your blog article you should add it to Pinterest too. Who knows you may get a big boost in traffic to your website. You can thank me later.

Use YouTube For Blog Post Ideas

Most video topics can be converted into blog posts and vice versa.

Find relevant YouTube channels in your niche and see what videos are the most popular. Start writing content on these topics and hey this might be a great time to start a channel for your blog. Convert your content into videos to get all the traffic!

I absolutely love creating videos for my YouTube audience and honestly I never expected the fast growth I have seen. I am humbled and really appreciate all of the love and support from my viewers. I am a huge fan of you all!

List Posts Are Easy To Write

I love writing list posts. This post you are reading now is a list post. I even created a video on this topic and it is a list video. See the trend here?

List posts are super simple and if done right you can provide value to your audience.

Consider writing a blog post with a tip from all of your competitors. This not only makes them friends (if done properly) but it also shows you are there to help your community by sharing other insightful resources.

Involve Yourself In Your Niche

I really like this approach for most niches because I am a bit on the nerdy side of life. I really enjoy learning and creating various blogs on many topics helps me with this obsession.

I like to involve myself in most of my niches because I get a ton of knowledge but even better I get unlimited blog post ideas.

Being involved educates you on the pain points, problems, and also helps you find missing pieces to the puzzle. For example if you are in the gardening niche you can solve a problem with an amazing DIY invention. This will gain a ton of authority for you but could also become a new business venture.

This can be done in many niches, just get creative and actually get involved and let that engineer in you come out and play.

Conclusion

One piece of advice I can offer you is to take creative breaks every few days. Go for a walk alone or do something you enjoy. This will help keep the creative juices flowing through your mind.

I really hope that this blog post helps you get creative and find new blog post ideas for your blog. What are some of your favorite ways to come up with new topics? I would love to see your answer in the comments below.

How Do Bloggers Get Paid

Blogging is a real business you can start part-time from home. It takes time and patience to really get started and to make money blogging. It can produce a profit and bloggers all over the world profit from there blogs.

In this post, we are going to discuss how bloggers get paid to blog and some of the options available for you to earn an income blogging.

How Do Bloggers Get Paid To Blog

The short answer is through affiliate programs, display networks, and sponsorships.

Bloggers are paid depending on the type of content they produce. For example, a blog about product reviews would be paid for affiliate referrals to products. The most popular product affiliate program is the Amazon affiliate program.

There are so many ways to make money blogging but you have to decide which option is best for your content and strategy. Testing different options is a great idea also. You must find out what works best for your audience.

Affiliate Programs

Affiliate programs are a great way to earn money from blogging. Affiliate programs are literally everywhere in almost every single niche so finding the right product to promote on your blog should be pretty easy.

It is important to understand how the affiliate process works. First, you sign up for an affiliate program like Amazon Affiliate or Share A Sale. Next, you will look for offers. Finally, you will get your affiliate links and place them in relevant areas of your website.

When a user clicks your link a cookie is placed on their computer or phone and you are given credit for the sale made from that user. Most affiliate programs place this cookie for 30 days but each affiliate program is different. Be sure to find out what that is for your chosen affiliate program.

Most affiliate programs pay monthly and have a threshold you must meet in order to receive a payout.

Amazon Affiliate

Amazon has one of the most popular affiliate programs in the world. The key to their success is the platform and how you are paid as an affiliate. There are pros and cons to using Amazon but overall it is a great way to profit from your blog.

Amazon places a tracking cookie on your reader’s computer when they click your affiliate link. This tracks them for 24 hours and anything they purchase in a 24 hour period you will receive a commission for.

Amazon has a commission structure based on the category of the product so be sure to know the commission structure for the products you are promoting.

Share A Sale

Share A Sale is a really popular affiliate program and they boast a ton of different offers in many popular categories or niches. It is hard to NOT find an offer there for your website.

With this affiliate program, you are paid monthly via bank wire or check for the sales you referred for the previous month.

Display Ads

Display ads are ads placed on your website or blog from a code snippet that you copy from your display ads platform. These ads are targeted based on the user visiting your website and aren’t always on the topic of your website.

There are a ton of display advertising networks but not all of them are available in the beginning. Most of them require a minimum traffic number or content.

Google Adsense

Google is not as strict when it comes to traffic volumes but they are very strict on policy and content. If you have very little content it is advised to wait until you have several pages of content before applying.

Google pays you based on views and clicks depending on the ad type.

There is an array of ad types and you can even change the look and feel of the ads to match your website. This is especially useful to make sure your ads are not lowering your user experience metrics.

Google Adsense Requirements

  1. Website with original quality content.
  2. Terms and privacy policy pages.

Ezoic

Ezoic is another display ad network. Much like Google, they offer similar ad types and structures. However, they differ in many ways because they have great tools to help increase traffic to your website, better your rankings and increase the speed of your website.

Ezoic does have special requirements before they will admit you into their program. This is a quality metric for their clients and who can blame them for placing strict requirements? There are so many scammers in this day and age.

Ezoic Requirements

  1. You must have 10,000 or more page views per month.
  2. You must be a Google Adsense member in good standing.
  3. Quality and Original Content

AdThrive

Similar to Ezoic, AdThrive is probably your farthest out goal but still a goal. This ad network provides the best value for publishers/bloggers online in my opinion. AdThrive has a great interface full of awesome tools to help with SEO, site speed and more.

With AdThrive your EPM or earnings per thousand will drastically increase. Earnings per thousand is what most people are measuring the success of their earnings.

AdThrive Requirements

  1. 100,000 page views per month or more.
  2. Unique and original content.

Final Thoughts

With so many options for bloggers to get paid there is something that will benefit you better than the alternatives. Your website and topic will most likely be the deciding factor on which direction you take.

The answer to your question: How do bloggers get paid, should have been answered by now. If you have further questions feel free to comment below. I respond to all comments on my blog.

Do you have other methods of getting paid to be a blogger? Share them below!

How To Get Started on YouTube

In this article, you will learn everything you need to get started on YouTubeGetting started on YouTube is the easy part but do you have what it takes to keep your momentum going and do you have what it takes to succeed on YouTube?

How to Be a YouTuber for Beginners

If you are new to the whole YouTube thing then you may ask yourself is it too late? Is it possible to succeed on YouTube this late in the game?

The answer is simple. No, it is not too late and now is the best time to get started on YouTube. Yes, it is possible to succeed on YouTube this late in the game.

Why?

Because you really aren’t late. YouTube is evolving and the content you watch and listen to on YouTube is fresh and exciting. New YouTubers are starting up brand new and seeing massive success and quite quickly. Take your topic and figure out your spin and just get started. After you read this article and watch this video of course.

1. What Gear You Need to Get Started on YouTube

Let’s get the basics out of the way. There are some important things you will need to get started on YouTube. Everyone who wants to be on YouTube will need these specific items.Note: at the end of this post you will see a link to get everything you need for less than $100 on Amazon. I included this expecting that you will have a smartphone to record your videos. This little set up will get you started on YouTube for less than $100.

A Camera to Record YouTube Videos

You will need a camera. That is the most important part of getting started on YouTube. I do not recommend buying any new gear until you know for sure this is something you want to do and you see potential in it.

After getting started with your channel you will be able to decide if you can be a YouTuber and if you see some great results then it is time to get better equipment. For now, we will just start with a smartphone.

Several successful YouTubers still use their iPhones or other smartphones to record their videos. Almost everyone has a smartphone. This is the best thing to start your YouTube channel with.

If you aren’t on a limited budget and want to start out with a quality video I recommend the Canon EOS M50 which is what I personally use. The link is for a kit that comes with a bunch of extras that will make your YouTube video creation much easier. The Canon M50 is the best camera for YouTube as you can see yourself as you record and because it has a standard audio jack that most cameras don’t have these days.

A Tripod To Hold Your Phone

One inexpensive item you will likely need, depending on your style of video, is a tripod. This will allow you to record your videos without the camera shaking. No one wants to watch a video that is all over the place.

I recommend the Amazon Basics Tripod to get started. It is under $25

If you want and need something much more professional and taller then consider the GEEKOTO 77 Inch Tripod. This tripod is amazing and at a great price for the quality it offers. The price to expect is about $120 on amazon.

Audio Is Very Important for YouTube

Audio is of extreme importance. If you cannot afford to purchase anything to better your audio that is ok just start with what you have but when you can and if you can you should purchase a lav mic or a Rode mic that attaches to your camera or phone to offer your audience a better audio experience.

When you are editing your YouTube video’s audio be sure not to leave out audio editing. This will set you apart in the world of YouTube. Audio is probably one of the most important aspects of your video. Check to make sure you aren’t peaking anywhere in your video and turn down the volume until you are at the perfect levels and definitely add some mastering.

I will do a tutorial on how I accomplish this with my videos in the future so be sure to subscribe to my email list to be notified of this video and all other helpful videos and blog posts.

Video Editing Software

There are so many options for editing videos it's unreal. I personally use Adobe Premiere Pro but a lot of people I know use iMovie which is free for Mac users and just as good to edit simple YouTube videos.

Adobe Premiere Pro is a more feature-rich software and offers better editing options.

2. Choosing Your Niche for YouTube

Your niche is EVERYTHING! This is what you will talk about in your YouTube videos. This is the content you will create for your channel. Before you even start a YouTube channel you have to decide what topics you will cover.

What is Your Passion

What you are passionate about? Do you enjoy crafts, cooking or even raising your children? Your channel can literally cover any topic you are passionate about. This is honestly the best route to go because if you are passionate about something then you are likely never going to burn out on the topic.

Passion keeps things going and most people have a passion for something. The passions we have as human beings drive us and keep us on this wheel of life. For some of us, these passions keep us from going insane.

What Are You Good At?

What are you good at? Are you good at crafting, cooking or with kids? This is a great position to be in because if you are good at something then chances are you know a ton on the subject which will allow you to have endless video ideas. Also, being good at something makes you an expert.

Think about what you know a lot about. Consider your interests and try to come up with about 50 to 100 video ideas for each niche of interest. While doing this decide which topic you have more interest in and choose one or three.

It is best to start small but you can branch out as you grow your channel covering related topics in your niche. You definitely don’t want to niche down too much as this will limit your content abilities and force you to eventually niche up and broaden your subject.

3. Branding & Content Delivery

Branding is SO IMPORTANT. So important that even the simplest bit of branding matters. Your name your banner on your channel your profile picture. Everything in this section matters so spend some time crafting a great about section, creating your YouTube batter and profile picture.

Your banner should include your content information as well as when you plan to upload. This increases your chances of being successful on YouTube as your fans or subscribers want to know when to expect your uploads. They also want to know what your channel is all about.

Content Delivery Style

Your content should be delivered in a way that helps you stand out. If you are perfecting this part of your videos then you are probably seeing some great growth. How will you deliver your content? Will you write a blog post to further explore the topic, will you use list-style formatting for your blog post and YouTube video? Will you ride a white horse while talking to the camera? What will you do that will make you stand out?

I like to do a giveaway. This engages my audience and in return for subscribing to my channel, I reward my audience. I also sit at my desk and get up close and personal with a green screen in my background so I can put up something that is distraction-free and helps with adding text during my video editing that is perfectly readable.

Being Yourself on Camera

It is important not to change who you are on camera. People will subscribe to your channel because they like your personality. This is a very important part of starting a YouTube channel. Being true to you and your own beliefs should be at the forefront of your experience on YouTube. This is a platform to create and give your take on a subject so stay true to you and your audience will respect that.

Retention is Everything

Keeping your audience watching your videos all the way through will help you grow exponentially. This is one key factor that YouTube watches closely. If you are keeping your audience watching you will see that your videos are being promoted.

Grab your audience’s attention by hooking them in the beginning.

A good way to do this is by creating an intro letting your audience know what to expect and hook them by stating that the BEST part is toward the end of the video so watch all the way through for the value or bonus tip.

Asking for a comment in a sneaky way is best done during the middle of your video. You can do this by asking a question about your topic and requesting your viewers to comment below.

Ask for a Like, comment and Subscription

At the end of your videos ask for the like and subscription. You aren’t begging you are engaging so don’t feel weird asking for this. People need direction.

If you can do all of this YouTube will love your channel and promote it because you are engaging your audience and you are getting a ton of social signals which will help your video’s rank higher on YouTube.

4 Consistency is King

With everything consistency is king. If you start something then see it through. If you start a YouTube channel and want it to grow then you will have to make time for it and be consistent otherwise you will likely fail.

YouTube has an algorithm and they reward consistency. If you are consistent you are setting yourself up for success with the YouTube algorithm and your audience.

Who wants to watch a series on Netflix with 5 episodes and no plan for any future episodes? I hate those because before I notice there are only  5 episodes and one season I am neck-deep into the show and really bummed when I find out that I got into it for nothing.

The same thing goes for YouTube. People want to subscribe to consistent content creators that offer them value and content.

Scheduling YouTube Video Content

I like to batch record my content. Most of my videos will be scheduled a week or more in advance because I want to be sure not to miss an upload and to do this I record videos to go live on a certain day.

On YouTube, you can upload your video and schedule the launch date of that YouTube video. This is perfect because you can have 6 months of recordings ready and publish them all on autopilot.

Uploading Specific Days of the Week

Again consistency is king so is uploading the same day each week. This is more for your YouTube audience or subscribers. This lets them know when to expect a new upload from you. Subscribers want your content and definitely want to know when you are uploading so be sure to stay consistent with your upload dates.

You can upload once per week on a Saturday or ever Saturday and Wednesday to give yourself some time in between each video to get something recorded and edited if you don’t batch record.

Creating a Content Calendar

This is almost like a business plan. This should be something you do before you record your first video. As mentioned above you should create 50 to 100 video ideas you can cover in your niche but I suggest you do this with a content calendar. I also suggest you should challenge yourself to record, edit and upload all of the video ideas you came up with on your content calendar.

I just use Google Docs for this and list all my ideas and plan them out on the calendar which is all free on Google. All you have to do is create a Gmail account which is also required for creating a YouTube channel.

Creating a content calendar will help hold you accountable and push you to keep creating YouTube videos.

5. Just Get Started

This is something I struggled with in the beginning. I really had a hard time getting started. I was nervous about my content, nervous about my quality and just so many things were running through my head.

It is really awkward at first talking to a camera lens and barely anyone seeing your content. It is a ghost town in the beginning but that is perfect because that will allow you to hone in on your new project. The more videos you create the better you will be.

Your video style and content will change as you get better. You may start off without editing your videos and eventually, every video is edited. You may also start out without adding any B roll to your videos but in the future include some B roll in ever YouTube video you upload. As you continue to create your experience will continue to evolve and you will get better.

6. Thumbnails Make or Break Your Video Stats

Thumbnails are a feature on YouTube which help boost your clickthrough rate. People are scrolling through YouTube to find the video they want to watch based on their search terms and each thumbnail they see will either encourage them to click or tap to watch that video.

What is a Good Thumbnail

This is something you will just have to test as you grow your channel and create content. There are many successful YouTubers who have stated that thumbnails with you in them posing a reaction are the best. Use minimal wording maybe three words tops.

Thumbnail Specifications

It is important to remember that people are more and more on a mobile device when searching YouTube so don’t create your thumbnails for computers. Instead, create them to be readable on a phone. Most traffic online is via mobile so focus there and you will win.

To take this a step further there are mobile apps that you can use to create your YouTube video thumbnails. Take advantage of this for your channel and you should win with great clickthrough rates.

Conclusion

Learning how to get started on YouTube is the easy part. Will you take massive action? Will you learn and get started with your own YouTube channel?

What topics are you interested in covering? Leave a comment below.

How to Earn Money on YouTube – Get Monetized Day 1

YouTube is a beast of a platform. It is the number 2 search engine and the second most visited website on the entire internet. There is so much good that comes from getting started on YouTube and one of the best things is passive income.

Passive income is generated by creating videos that continue to rank in the YouTube search engine getting high amounts of views that keep growing and growing as time progresses. Passive income is income that you work now for and reap the benefits over and over in the future without any effort at all.

This is why YouTube is such a powerful tool for anyone wanting to earn a passive income online. Your videos will continue to work for you day after day.

Earning Money on YouTube with Video Ads or Adsense

YouTube is owned by Alphabet which is Google. When you upload videos to the YouTube platform you are able to place video ads throughout your videos which will earn you a profit through revenue share. Google shares the revenue earned from each ad with its publishers and pays out once per month.

All YouTube channels earn different amounts based on the type of content or popularity. The more views you get to your YouTube videos the more you can make each month with the YouTube partner program.

Getting Monetized on YouTube

To even begin earning money through ads with the YouTube Partner Program you must have 4,000 watch hours and a minimum of 1,000 subscribers to your channel. Once these milestones have been reached you can apply to the program and start earning money with your videos. This is called “Getting Monetized on YouTube” which you have probably heard so much about.

Getting monetized on YouTube is actually not that hard. The longer your videos the easier this will be for you but that doesn’t necessarily mean you cannot get monetized super fast on YouTube. Many have accomplished monetization fast on YouTube and some spend years trying to accomplish this. I believe it is all about consistency and commitment to quality content as well as staying true to one to three topics on your YouTube channel.

Getting Monetized on YouTube Fast

Getting monetized on YouTube fast is the goal for a lot of YouTube content creators. While this is a very great thing to accomplish I personally don’t think this should be your focus. Really and truly you are monetized on YouTube on day one.

How?

You can promote affiliate offers, amazon affiliate products and so much more. If you are getting views and your video blows up you can still earn a passive income through these affiliate earnings.

With that said, focus on what you have available and let other monetizations come naturally.

How to Get Monetized on YouTube

Step 1: Create a YouTube channel. If you want to learn how to get started on YouTube then check out this recent article published.

This is a must. You have to have a channel to begin the process of getting monetized on YouTube.

Step 2: Create video content for your YouTube channel consistently.

Consistency is very important with a YouTube channel. You want to consistently upload quality video content so that more and more people are finding your content. As you create your channel will grow in subscribers and watch time.

Step 3: Work hard until you reach 4,000 watch hours and 1,000 subscribers.

This is the part where you keep creating content and wait until you reach the YouTube Partner Network minimum requirements. Don’t give up as it will eventually happen. Just keep creating.

You can speed up the process by running ads for your YouTube channel and by promoting your videos on other social media platforms. Get creative and keep consistent. This is the part where most people fail. Either by giving up or never really getting started.

How to Get Monetized on YouTube from Day 1

Getting monetized on YouTube is very simple. Create your channel and you are officially monetized.

Let me explain…

When you create your channel you are not prevented adding affiliate links to your video description. You can promote products through reviews on products you mentioned in the video or just about anything. It is best to do this tactfully though so keep it limited and on topic.

Don’t place an affiliate link for a basketball when you are talking about marketing or SEO in your video. How would that make sense? It doesn’t I know…

How to Start Affiliate Marketing on YouTube

Affiliate marketing is the process of promoting other people’s products and services. You can do this through email marketing, YouTube videos, paid traffic ads and so many other ways. For this post, we are strictly talking about YouTube.

Placing Links in Your Video Description

I know I mentioned it above but placing links in your video description is a great idea…especially if it is done right.

If you are reviewing a product or service then place the link in the description and let the viewers know that the link is in the description and to check it out. Letting them know about the link in the description will help increase your click through to your affiliate offer. Trust me this is true and VERY IMPORTANT!

If you use a specific set up to shoot your videos you can include your affiliate links for purchasing that setup and mention it in your videos.

If you have special tools that you use for your topic that your audience may have interest in you can link those as well.

The possibilities are endless but you have to be strategic and test different ways of adding affiliate links. Testing will teach you what works best and what is just a complete waste of time.

Affiliate Programs to Consider

There are a ton of affiliate programs to join. Search products in your niche and scroll to the bottom of the website and check for the affiliate program. If nothing is there then it is likely that they use another company for their affiliate program. You can email them to request information.

Conclusion

Stay focused, be creative and create quality content and your affiliate earnings will skyrocket. Getting monetized on YouTube may take some time to accomplish but don’t lose focus and keep pushing to meet your goals.

Remember that you are monetized on YouTube when you first create your channel. You can start right away promoting products, services, and tools to your audience and make a profit. Focus here until you are monetized on YouTube and remember all of the effort you put in now will benefit you later because you will earn from all your videos eventually when you are monetized.

Learning how to earn money on YouTube is the easy part. The hard part is actually taking action and building your future. Just keep consistent and learn as you grow. Trust me it will get better for you as you get the hang of things.

What are some of your strategies for earning money on YouTube? Leave a comment below.

Niche Authority Site Income Report (2020)

2020 was an amazing year for me. It was the start of a brand new business online and new passive income.

In 2020 I learned a lot and I mean a lot!!!

In this article, I am going to outline my income report and tell you about some things I have accomplished as well as some insight on my future plans for 2021.

Back Story

So, I started blogging when I was about 20 years old. I am 33 in literally 6 days from the start of this blog post and that means I have been working online for about 13 years.

A lot has changed from the day I started to now and honestly, I like how it has changed. The barrier to entry into this industry is not as difficult and the possibilities are endless for what you can do online to make a name for yourself.

After a few years of working online launching various products, websites, businesses, etc I took a break from the online world. I wasn't making huge amounts of money but I was profitable. Honestly, my income was good enough to never work for anyone else ever again but I got bored and burnt out.

Later I came back and started a few blogs which I later sold for several thousands of dollars. After selling out I decided I wanted to start a brick and mortar business. A local business that I could work on and I did just that. In my first year, I sold over 1 million dollars and my business was the top-rated granite countertop provider in my area.

After two years I took a buy-out. I was always exhausted and I never had time for the people who matter most to me and that was the main reason behind my decision to sell.

After selling I started a website about countertops. I knew so much about countertops and I knew a lot of the misinformation that other countertop providers were giving to customers and I wanted to change that...and I did just that.

Fast forward just over a year later my website now earns a decent amount of money and is growing more and more every day. I started other websites in various niches that are doing just as good so I now focus all my time and energy on my own work rather than working for someone else.

The 2020 Income And Traffic Report

I purchased my domain on 06/24/2019 and launched the website on 10/23/2019.

I hired several agencies to write content and I wrote content myself. In the early days, I was just getting back to this type of work so I wasn't that great at writing anymore so I relied on my practice and testing to see what Google liked.

Website Stats And Information

So it did take me a bit to even get started with this website. I was busy with the sale of my business among other things of life so from domain registration to the launch I did nothing to the website aside from choosing a theme and maybe a few small details.

By December 2020 I had 99 articles published and 130 pages live on the website. This was a great start for year one and I plan to more than double that for 2021.

Website Traffic

In 2020 alone I saw 137,225 pageviews to my website and that is a great start for a new website in the first year.

In the image above you can see my traffic stats day by day and the upward trend in traffic all the way to the end of 2020.

Here is another view of 2020 pageviews month to month. I see consistent growth each month with the exception of November 2020. In November I saw less traffic than October but that was a dry time for the website. I wasn't publishing content and took a break for a couple of months.

In December of 2020, I had 27,689 pageviews to my website which was double the two previous months of October and November. That I attribute to the December 3rd Google core update.

As my website has aged I have noticed that Google is slowly starting to trust my website and has ranked me higher and higher in the SERPs.

I remember in March thinking this is awesome I am getting 50 pageviews daily to my website but now today January 17th I am getting over 1500 daily pageviews. Isn't it amazing how 50 was awesome and now nearly 2,000 page views per day are so cool? The feelings are similar but I am at two different stages in the growth of my website.

Just yesterday I had a record day of 1,623 pageviews and a week prior was another record-setting day at 1,596 pageviews on January 10th.

To think that 50 page views per day were enough to make me happy feels great especially now that I am where I am today.

As you can see in the above image most of my traffic came from organic search. 73.1% of it to be exact. Other traffic sources were direct 22.3% and referral and social 4.6% together for 2020.

Simply put my website has grown in organic traffic and it is the bulk of my traffic. The best part is that most of that was USA traffic which is the highest paying traffic.

Website Income

My main website did very well in 2020 as far as income. No, it wasn't a life-changing income but it was profitable and took care of my truck payment or whatever I wanted to use the funds for. Mostly, I just reinvested the earnings into this website and other websites.

Total Earnings For 2020

In 2020 my website earned $3,016.07 which is a great number for a one-year-old website. This number will grow and it already has so watch out for my monthly income report for January. It should be jaw-dropping.

If you want to subscribe to my income report email list to ensure you get my latest income report posts and videos then sign up below:

Now, let's break down my earnings and see how I did with each source of income.

Ezoic Earnings 2020

From Ezoic alone I earned $1,629.00 in 2020. This is pretty awesome for a website that is only a year old. That is my opinion but look at that growth. My income grew month after month. In September through November, I took a little break. I was definitely doing some work but not very much.

Pro Tip: Stay consistent so that your traffic and earnings continue to climb. If you have to take a break then by all means do that as your health and wellbeing are most important. Just know that if you aren't contributing as much as you can the first year of your website then it's likely to get a bit stagnant and the growth trend may level out rather than go further up.

Amazon Associates Earnings 2020

In 2020 I made $1285.97 from Amazon. I am very proud of that number and excited to see that grow in 2020.

My earnings in January should be about $300 to $400 which is almost a third of my earnings for an entire year last year. That tells me that my earnings should significantly increase for 2021 and I am hoping that it averages out to about $1,000 per month give or take from Amazon Associates alone.

As you can see from the screenshot above my earnings grew month after month. That is simply amazing and it will continue to grow.

Other Website Earnings 2020

I did earn from another affiliate program which was so insignificant that I decided to remove it from my website. I may try it again later when traffic increases even more but I need to figure out a better way to implement it.

As of right now, it was degrading user experience in my opinion just by being there.

It was a form people filled out to receive a quote for countertops and if they filled it out I would earn $ depending on their location and the need in that area.

Essentially it was a lead generation offer for countertop providers. The network I was using was Networx.com. I am signed up with Home Advisor but I have not yet implemented their forms on my website yet. I want to think about it and be as creative as possible with implementation.

If you care to see the little earnings there it is above. Summer months are seemingly the best for this type of niche.

What I Have Learned In 2020

2020 was a big year for me and I learned so much about myself and my business. I figured out the direction I want to take with all of this and in 2021 I am going to focus really hard and create everything I have planned this year.

Create Content Consistent

This is something that I learned to do after 2020. I knew it was important to create content consistently but I wasn't really doing that to the best of my ability.

I had a lot going on and toward the end of 2020, I learned to simplify my life and get in a routine which has really done wonders for my productivity and helped me stay more consistent.

I don't have a publishing schedule but I do make it a goal to write about 500 words per day no questions asked. I typically do this 5 days per week which has helped me finish blog posts that have been sitting in draft for months.

I plan to outsource more content this year instead of writing most of it myself as I have been doing the last few months.

At the beginning of 2020, I had some bad content sent to me from various writing services, and about November I had enough and started writing myself. It is therapeutic for me but a little tedious and something I want to get away from this year in 2021.

I did find a couple of writing services that I am testing out this year and have so far seen positive results. I will make a video on this soon as I start to see rankings on these articles.

Google loves consistent content and that is why they did the caffeine update. The more quality content you can post the more they like you.

Also, by posting more content you are planting more SERP seeds which will add to your monthly traffic and increase your earnings. Keep on writing or outsourcing.

Video Is The New Normal

In 2021 I am going to try to do more video content for my websites and for this website you are currently on. I want to help people achieve success in this industry and make a full time living.

I also want to increase my traffic for my site so I am going to start making videos for the YouTube channel I started for the site. This should help add to my earnings when I am monetized and offer more traffic to my website.

The WiFi Affiliate YouTube channel will start to see weekly videos and I am hoping to get it monetized so I can add to my monthly income.

Passive Income Rocks

I love that I can continue to earn money and literally do nothing. I am sure that over time it may decrease but I have created passive income for myself and I doubt that it will ever go away.

I think my website is evergreen so I am sure that when I reach 100k pageviews it should stay pretty consistent if I leave it alone. I may test that out one day but for now, I am in the growth phase so I need to keep it growing.

My 2021 Goals Overall

This past year has taught me a lot and has also shown me where to focus my efforts. I am going to share my plans for 2021 and feel free to reach out to me if you see me slipping.

More Video

I am going to do more videos this year. I know I already touched on this topic but I plan to update my website stats and earnings every month in 2021 so that you can follow along and see my growth.

I will be recording videos with tips and tricks as well as information on how to get started doing what I do. I also need to help people with things I have found working for me so that you can copy and paste my success in your own niche.

Course Launch

Of course, I am going to launch a course. I already have actually I just haven't started promoting it because I need to polish it up and update it for 2021.

I know everyone and their mom launches a course. I am only doing this to offer more value and lock away my other niches to paid members only. I plan to reveal more projects I am working on and to be honest, I want to limit the view of these from people who want to steal my efforts.

I will be different in my course. I am sure that we all see things and do things differently and can offer insights that other course owners haven't.

Another reason I want to launch a course is that most of the courses out there are super expensive. I want to help people get access to this information much easier and to me, that means lowering the price.

Outsourcing More Content

I am working with a couple of writing agencies to get more content out each month and I will be hiring my own team using the ProBlogger tool to find writers. My ultimate goal is to hire a team of writers and create software to manage them.

I want a great team behind me and I want everyone to work as much or as little as they want. I plan to pay really well and offer more incentives for my best writers such as earnings bonuses for the content they write. I can pay less upfront but as the article takes off and gets more traffic they will earn consistently based on pageviews to their article. I know a guy who does this and he is doing very well for himself.

I do have a writer that I have worked with all of 2020 and she has been instrumental to my success. She keeps sending content my way and helps me with editing.

Conclusion

2020 was an epic year and I am excited for 2021 and beyond for this website. What did you learn this past year 2020? What were your achievements? Let me know in the comments below.

How To Create A Highly Profitable Authority Site

Starting an authority site or a niche website is relatively easy. The hard part is making it profitable after you have started one. If you are new to the game, you might have tried and failed with a few of your first websites. This happened to me. And the same is true for almost every popular guru you know. 

I don't know your background or motivations at this time. But here is what I know. You are keenly interested in making your first or next authority website impressively profitable. 

Perhaps, you are inspired by amazing 35X multiples and great ROI you've been seeing in different niche website flipping case studies. 

But then, you cannot experience such outcomes if you start on a weak foundation. 

At the end of this post, you may be surprised to become aware of the fact that it is not the lack of opportunity or resources that cause people to fail or prevent them from building profitable niche sites. Stick with me and you'll learn some lessons that will prove helpful in your current journey. 

Based on my personal experiences and interaction with other people, some common niche website mistakes actually cause a lot of people to fail even when they start with good intentions and lots of resources. 

Common Niche Website Mistakes To Avoid 

Profit vs Passion Imbalance – starting or building an authority niche website when there is an imbalance between passion and profit variables is a big mistake. To a very large extent, this is a tricky one whose impact usually goes unnoticed for a very long time. 

But now, you may be wondering, what exactly do I mean by profit vs passion imbalance? 

It's about the constant debate around this question – should I start a blog based on my passion or high potential for profit from its monetization? 

The imbalance happens when you focus extremely too much on one side of the coin and ignore the other. For example, if you focus too much on your personal passion when choosing a niche, you may find yourself trapped in a niche with topics that have limited potential for earning an impressive profit. 

When this happens, it takes a gigantic amount of website traffic to break even before you start earning some small profits. 

This could also happen the other way around. 

If you focus too much on the money, you'll end up in a niche that is too competitive to an extent that your limited resources and current level of expertise won't be enough to compete favorably in it. do not allow such an imbalance to lead you astray. Read on to find out how to choose a niche with a strong balance. 

Misguided Keyword Research – unless you are an SEO expert, there is a great chance you'll make a mistake in this important step. Interestingly, keyword research and selection among the most important variables that will determine how much search traffic you'll generate and as well as revenue. 

Just like the first mistake discussed above, keyword research mistakes also happen on two extreme ends. Hence, you have to find a balance between them. 

First, going after keywords with relatively high search volume seems appealing at the earlier stages. Here I am referring to keywords with 3000 – 10,000 searches per month. 

Unfortunately, this is a slippery trap that everyone cannot pass through successfully. The reason is that such keywords are usually dominated by many strong authority sites ranking on the first page of Google. And that makes them too competitive for people that want to build profitable authority sites. 

The second keyword research mistake is simply ignoring search queries with low or zero search searches per month. Here I am referring to keywords with 0 – 100 searches per month. 

The reason why ignoring such keywords is a mistake is because a single piece of content can have multiple unintended keyword rankings that have search volume higher than the ones you targeted. Below is an example of what I mean. (add image of a page ranking for multiple keywords)

New products, services as well as keywords are appearing in Google search almost daily. In line with this, Google once confirmed that around 20% of search queries have never been used at all.

Hiring The Cheapest Content Writers – content creation is hard and expensive. Your only best option is to do all the work on your own.

But then, what if you don't have the time or expertise? 

In most cases, I have been a writer and I do hire writers too, a limited budget is the main thing that leads people into hiring the cheapest writers around. The other negative outcome of doing this is spending all your resources to compete based on content quantity. Probably, you have this belief that having 100, 200 or 500 pieces of content published will give you an edge. 

Unknown to most people that make this mistake, poor content will always have negative effects on the bounce rate and conversion rate. Yes, it is possible to generate traffic with low-quality content.

What if your filler content isn't offering any perceived value at all? 

Authority Site vs Niche Site: What Is The Difference?

Note, if you have made up your mind on this, you may want to skip this part. However, I just thought that understanding the differences will help you make decisions that are suitable for your current needs and long-term goals. Now, before you commit to starting an authority site, think about these differences. 

One vs Many - in practical terms, it is possible to build one or many websites that could be termed authority or niche site. The main thing to decide here is whether you'll build one big authority site as opposed to having your resources spread across too many small niche sites

Topic Depth – niche sites are usually focused on a single product or a small niche within a big category like health, finance or technology. And the topics covered seem to be narrow. The opposite is the case for authority sites that core broad topics in a certain category. 

Content Size – planned very well, authority sites often have a large content size in terms of depth and number of posts. We'll get to some authority site examples in the following sections. Niche sites, on the other hand, make use of small content pieces – under 100 posts in most cases

Brand Building – do you want to build a brand that is recognized within an industry with sizable enterprise value or just a niche site meant for quick flipping profits? Now, think about how this relates to the balance between passion vs profit? The thing is that if you want to do it for the long-term, it will be helpful to focus on the things you are passionate about. 

Authority Niche Website Examples

One interesting point that is worth mentioning here is that a profitable authority website can also be started within a specific niche. The main thing is that you should find a balance between profit vs passion as discussed above. Let's check out these authority website examples below. 

The Penny Hoarder

Source: thepennyhoarder.com

Founded in 2010 by Kyle Taylor, The Penny Hoarder is one of the most successful blogs you'll find on the internet. Its focus is centered on personal finance. Their mission is stated as - helping people to make and save more money. Topics covered on this website include credit cards, debt, budgeting, investing, retirement, insurance and taxes. 

At the time of this writing, their website, https://www.thepennyhoarder.com/ attracts around 12 million readers per month with over 7,000 pages indexed in Google. Check this Mixergy interview with the founder on how The Penny Hoarder becomes a $20 million blog

The WireCutter 

Source: thewirecutter.com

Here is a product review website that is now considered an authority in many different ramifications. This one was started in September 2011 and had stayed online for that long time, doing exactly the same thing. Though the site is not focused on a single topic, niche or category, it has become one of the most successful authority website examples that some entrepreneurs look up to. 

As recognition of the attractive enterprise value that the team had created over the years, The New York Times bought this website for an estimated $30 million that was widely reported in October 2016. 

A little digging revealed that this website is generating over 4.9 million visitors per month from organic search alone. In terms of size, this is coming from over 5,400 pages indexed in Google. 

Fatherly

Source: fatherly.com 

Another interesting authority website created a precisely defined niche is Fatherly. Even if small school children are to guess what the blog is about, it won't take them three seconds to do so. In their own words, 

''our mission is to empower men to raise great kids and lead more fulfilling adult lives''. 

Away from written content, this site has branched into other formats like podcasts and video. Some of the topics they cover include parenting, health, love, education and gadgets. 

From over 1.9 million visitors (from search alone), Fatherly is said to be earning around $5.2 million annually. The blog was created in 2014. 

Please note that these are just a few examples. The interesting fact that many other authority website examples exist in almost any niche, category or industry you look into. 

You just have to do a little digging to find most of the examples as they are not labeled authority blogs anywhere on their website. 

Some other examples include

In between the numbers, you will find that these and other blogs attract a good number of visitors per month. Their revenue numbers will also have similar ranges. However, the two specific things that stand out are the content size and age factor. 

The key takeaway is that you have to stick around for like 3 – 10 years in order to build a profitable authority site. While 3 to 10 years seems like a long time and it is...not all authority sites take that long to be profitable. Most take up to a year or two to start seeing profits and a lot of traffic.

How To Build Profitable Authority Website 

As mentioned earlier, it is not the lack of opportunity or resources that prevent many people from building profitable authority websites. Having discussed some of the most common mistakes, my aim in this post is to help you lay a strong foundation for the kind of ROI you want. 

#1: Choose A Profitable Niche 

Did you notice in this first step that I didn't just say choose a niche or choose your niche? The keyword word there is profitable. This is the first and the most important step that will determine success in other steps we are going to discuss in this guide. If you fail a little bit in this regard, many other steps or your overall investment won't be profitable as you want. 

While it is possible to succeed in almost any niche you choose, one that remains true is that all blogging niches are not equal in terms of lucrative potential for monetization. 

But how are you supposed to measure the profitability potential prior to making the required investments? Good question. That's why you are here, so let's dive in. 

Just in case you are wondering what a niche is, check out this definition below –

'A niche is more than just a topic. It's the approach you're going to take, the audience you want to go after, and the way you're going to talk to them and position yourself as an expert.' – Sujan Patel 

How to choose a profitable authority website niche. These are the key factors to consider. 

Put Your Passion To Work - in relation to other factors we'll be discussing below, it is important to consider your passion first. As a single factor, it may not be that important because you can make good money in almost any niche. But here is why you should consider it. 

Building a profitable niche site takes a lot of hard work from keyword research to content creation. If you don't enjoy the core activities, it becomes so easy to quit when the first few obstacles unfold 

To build a great brand with sizable enterprise value requires that you stay in the game for a long time. The key question to ask here is – what will enjoy doing for the rest of my life?

Whether you are writing the content or outsourcing it, subject matter alignment will determine how much you'll enjoy working on your site from one big challenge to the other. Think about the topics you enjoy reading about without getting tired for really long hours 

This post on why happy employees are 12% more productive will give you more insights. If you are passionate about the subject matter your site is centered on, you'll be performing at your peak to bring high-value content and profitable products to the marketplace. 

Go For High Priced Products - if you are going to use the affiliate revenue model to monetize your authority website, average product price in the niche is among the variables that will determine the profitability or earning potential of your site. When you start promoting your site, the price of promoted products will have a direct impact on how much commission you'll earn per sale. 

Assuming the sales commission is 5%, think of how much you could earn from the sales of 100 products priced at $200 vs $30 products. With low priced products, it will take a big traffic volume and sales volume to make meaningful profits from your site. 

While choosing products, you should try to take your passion into account as well. 

Consider Ad Cost Per Click – here is another metric that plays a role in the profitability of ad monetized niche sites. What happens, in this case, is that advertisers pay ad networks like Google Adsense and Ezoic. 

Then your site earns money each time an ad unit is clicked. Consequently, if the advertisers in your niche are paying low cost per click to the ad networks, the ads placed on your site will always have low earnings per click (EPC). 

Think about this scenario. If two websites (site A and B) in different niches got 100 banner ad clicks each in one day. 

But the advertisers in niche A pays $15 per click vs $2 per click in niche B, which one do you think will earn higher profits? 

You can use keyword research tools like Google Keyword Planner, Semrush, or Ahrefs to see average ad cost per click in your niche prior to building a site in that niche. 

Start With High-Value Target Locations – in terms of geographic location, all niche markets are never equal. High demand for certain products and competition within the niche determines how much advertisers are willing to pay per click (ad cost per click). 

If there is less demand in your niche market, determined by search volume and less competition for ad inventory in your chosen target location, the ad cost per click will be lower. 

For example, if you are reading this content from India, Bangladesh or Kenya, starting a niche site with content that attracts US traffic will be more profitable than serving your country's audience. 

To understand what I mean, here is the estimated cost per click for ‘’best coffee machine reviews in the US 

...vs same keywords in India. . 

The main point is that you should be creating content and building your authority website to attract people in top tier countries like the US, UK, Canada, Australia etc. While doing that, don't forget to take your passion and product price into account. 

#2: Decide On Monetization Model 

Technically, learning how to set up a profitable authority site seems to be easy. However, if you want to experience above-average ROI, you have to nail your monetization model from day one. The first step has to do with choosing a profitable niche. The next step has to do with this question – how do I monetize my blog? 

On the surface, the answer looks very obvious. But it may surprise you to know that some people actually build a thriving blog that generates good traffic volume without a proper monetization strategy. In most cases, some of these people just followed their passion while ignoring everything else. 

Especially at the starting stage, the main thing about monetization is this. You have to take into account the type of content you'll be publishing based on your chosen niche. 

The proper thing isn't to invest in content creation and begin to figure out monetization later. If you do that your ROI will be limited. 

The next step is to explore available monetization models that will be suitable for that type of content. 

For example, if your content is centered around movies or woodworking, how are you going to earn revenue from the time and money invested?

To help you choose what's best suited for your niche and type of content, I have listed the best-proven blog monetization models used by many successful authority sites. While you are reading through them, keep the chosen niche and type of content in mind. 

But then, we'll get into the content strategy in the next sections. 

Authority Niche Site Monetization Models 

Display Ads Placement 

This is the most popular authority site monetization model that has been around for a long time. With this model, it is possible to start making money within one week or month, depending on your traffic volume. For instance, if you figure out a way to start generating a good amount of traffic from social media sites, you don't have to wait for organic search traffic growth that often takes time. 

How display ads revenue models work is this. You get a code snippet from an ad network like Ezoic. Place it on your entire website or specific pages. And the network will start displaying ads automatically on the specified spaces. Whenever your site visitors click the ads, you'll earn a certain amount for each click. 

Below is an example of such a banner ad placement. 

Source: fatherly.com

While you are deciding to use this authority site monetization model or not, remember what I said earlier about how ad cost per click (the money paid by advertisers) determines how much you'll earn per click from the ad networks. 

Best Display Ad Networks For Authority Site Monetization 

  1. Google Adsense 
  2. MediaVine
  3. AdThrive
  4. Ezoic
  5. AdPush 
  6. BuySellAds
  7. PropellerAds
  8. Media.net
  9. PodAds
  10. Infolinks

Affiliate Marketing Revenue Model 

One of the things I love so much about the affiliate revenue model is the transparency of the sales commission which is usually easy to see before you get in. Even though the commission percentage is fixed In most cases, you can choose the type and price of products you are promoting. This will then have a direct impact on the size of the commission you'll earn for each sale. 

Another interesting benefit of the affiliate revenue model is that you'll be leveraging the reputation of proven brands and products that people are constantly buying online. 

This is why the Amazon Associates program is said to have over 299,000 affiliates promoting their products in different countries. 

How affiliate marketing works is that you select and promote some chosen products through your website and with special links for tracking sales. When someone makes a purchase, your commission from the sale will be recorded. 

Below is an example of affiliate links promoting products listed on Amazon. (add image)

Source: fourthestatecoffee.com 

For this authority niche site monetization model, the commission ranges between 3 – 50% depending on the affiliate network and type of product. Once again, the fixed commission percentage will determine how much you'll earn from every sale generated through your website. 

More than anything else, the type of content you are creating and publishing on your website will have an impact on the conversion rate. Read on to learn more from the section on content strategy. 

Create Info Products

This is one of the most profitable blog monetization models that has been proven to work for many successful people. However, it is very hard to pull off for most people. By info products, I am referring to some useful content created and sold as ebooks or online training courses. 

With the info product monetization model, you'll be able to set your own price. Moreover, you can get some affiliates to start promoting for you as well. 

The usual order is to build an audience. Get a percentage of your authority site audience to sign into a targeted email list. Create the info product and start selling to your site visitors and email subscribers. 

Mathew Woodward, Brian Dean, and Nathan Barry are known to have used this model to monetize their sites successfully. You may want to read this post on why the product- first approach is the best way to build a profitable audience. 

See this info product example below. WiFiAffiliate.com

Check out this $39k info product case study for more insights. Most ebooks normally sell between $9 - $50 while online courses are usually sold between $60 - $2000. 

Sponsored Content 

If your niche is well defined and differentiated enough, and you are generating a good amount of monthly traffic, you can monetize with this model too. But the hard part is that you need the traffic first. When you start generating traffic, especially from search engines, you'll have real data to prove the value that can attract regular sponsors. 

Whether the content is labeled sponsored or not, this revenue stream can be passive once your content publishing guidelines are clarified for every prospect. 

Depending on your niche, sponsored content can be in the form of an expert interview, product review or guest post. 

You just have to put the content sponsorship offer and guidelines where most of your website visitors will see it. On the page that is meant for this purpose, consider sharing website traffic statistics if you are generating a sizable amount on a daily and monthly basis. 

In addition to making the offer visible enough on your website, reaching out to tightly related businesses in your niche and with your traffic stats might help you to earn constant revenue from this source. 

The price of sponsored content can be fixed between $50 - $5000 per post, depending on traffic volume and niche relevance. 

Paid Membership 

Can you create types of value that people will continue to need in each passing day, week or month? If the answer is yes, you may have what it takes to monetize your authority site with paid membership offers. When your authority site starts getting sufficient traction, some of your repeat readers might be getting in touch with one request or the other. 

Look into such requests and see if you can spot a pattern. You may want to launch an audience survey to get more insights in this regard. Further research into membership site ideas will enlighten you even more. 

Paid membership offers usually come in the form of coaching, content or service. The one you choose will be determined by your niche, type of content and audience needs. 

The main thing is to validate your paid membership site idea with your existing niche audience. 

Some membership website examples include the following. 

The most important thing is to be extremely specific about your preferred niche. And then define the value your subscribers will be getting and continue to get every month. 

Before moving to the next section, one thing you have to note is that some of these niche site revenue models can be combined successfully in a single site. However, if you are dealing with an ad or affiliate network, you have to confirm their operating and participation policies before making any combination. 

#3: Conduct Some Product Research 

In case you want to be selling digital or physical affiliate products on your website, it is important to do some research in order to understand the types of products available for promotion and the fixed commission percentages. At this stage, you'll also be able to confirm whether you have chosen a profitable niche or not. 

To a very extent, the type and price of the product you are selling will determine the level of profitability you'll experience through the process of building an authority niche site. 

This is something you have to decide before creating and publishing any piece of content. 

Don't make the mistake of jumping into keyword research as if it is the only thing that matters. If you prefer to outsource the content creation part, choosing the products should be within your control, not the writer. 

The only exception is if you found an experienced writer that can handle this part very well. But how then do you go about researching and selecting products? 

In this affiliate marketing context, we'll be using Amazon. Your task here is to make a list of products. Now let's dive into the three best approaches. 

Amazon Bestseller List 

Instead of selecting any product that appeals to you, starting with the Amazon bestseller list ensures that you'll be creating content around products proven to convert very well, regardless of price. This also means that you don't have to rely on guesswork. Hence, the bestseller list is updated hourly according to Amazon. Now here is what you do. 

Note that your task is to make a list of relatively high-priced products sold between $100 - $500 with a good number of reviews and ratings. Within the subcategories, you can use the filters below to select the products you want.

Source: Amazon.com

Amazon Movers And Shakers 

These are products that have gained impressive popularity inside Amazon based on actual sales volume. While you cannot see the sales numbers or how Amazon calculates this, you can be sure that people are buying these products now.

 No need to create content around products that are no longer selling as much as they did yesterday. Again, this list is updated hourly according to Amazon. 

Just like you did for the bestseller list, just follow the same steps to make a list of products that appeal to you based on price and review count. 

Amazon New Releases 

Almost on a daily basis, new products are being created and listed inside the Amazon marketplace. Based on this fact, new product-related keywords are created as well. The benefit is that it becomes easy to find low competition long-tail keywords that many other authority sites are not targeting. 

Just think about the difference when you consider things like unique product names, features and models that have not been in the market for a long time. Practically, this is better than creating your content around old category name keywords (best X for Y) that many other high authority sites are currently dominating in the first and even second page of Google. 

The main point here is that first-page ranking competition, especially around some specific keywords, are never equal. Starting with Amazon new releases will give you a slight edge. 

This list again is updated hourly by Amazon. You can follow the same steps as described for Amazon bestsellers to make a list of products with a high price and a good number of reviews. Just browse through the subcategories and you'll find some gems. 

#4: Build Your Initial Keyword List

Even though it is possible to generate a good amount of traffic from other sources like social media, laying a strong foundation for a consistent inflow of organic search traffic will boost the profitability of your site. 

One good thing is that a single piece of content optimized for multiple long-tail keywords can be generating traffic for months or years after the work has been done. 

This is why it is important to nail your keyword research before creating any piece of content. Depending on your chosen niche, monetization model and selected products, low competition keywords should form the foundation of a profitable content strategy. 

While there are many keywords research tools that have been proven to be good for the job, I prefer to use Ahrefs and Google Search. Let me show you what I do with them. 

Using Ahrefs For Keyword Research 

Product Keyword Selection – the very first thing is to make a list of relatively high priced in-demand products that you want to be promoting on your website. Below is an example. 

Source: Ahrefs Keyword Explorer 

Now here are the steps to take. 

Keyword Difficulty – from a range of 1 – 100, with 100 indicating high competition, you can filter your keywords down to the ones with 0 – 10. This indicated low competition 

Word Count – difficulty score aside, long-tail keywords usually have lower competition. You can use this option to filter search queries containing 3 – 5 words

Include/Exclude – you can use this one to get a list of keywords that include any specific modifier like best, reviews, buy, coupon, discount or even location name. Check this post for a list of the most influential buyer keyword modifiers.

Newly Discovered - you can use this one to select newly discovered search queries that people are beginning to use based on your original search term. Interestingly, these newly discovered keywords tend to have lower competition 

Questions – find questions that are related to any product name or category keywords like ''coffee machine''. The gems you'll find with this filter might surprise you.  

These are the most important filters you can use to do your keyword research with Ahrefs. Use these filters to do the research for all the products you selected in the previous steps. You can use this for informational content creation as well. When you are done, download the CSV file and keep it in a folder. 

Using Google For Keyword Research 

Assuming you don't have money for paid tools, you can use Google. In addition to selecting keywords, Google Search can also be used to analyze and confirm the first-page ranking competition for your keyword list. Let's get into that. 

Google Autocomplete – if you've got the nerve to ignore search volume and follow Google's lead, there is a great possibility you'll find lots of interesting buyer keywords. 

Related Searches – just do a search for your main keywords and you'll find a list of other related queries under the search results page. This screenshot should explain that enough 

People Also Ask – when you search for any keyword, you'll find in the middle of the SERP, a white box with a list of related questions that people are asking 

Keyword Competition Analysis 

More than what the premium tools provide their users, you can use Google to get insight into the competition for any keyword with considerable search volume. Just use this search operator – allintitle:target keyword. An example is allintitle:best affordable coffee machine. 

What this does is to reveal the number of websites targeting that specific keyword in their page title. The lower the number of competing websites, the better. If the number is zero just like this example below, then you'll have a better chance of faster ranking. 

Source: Google.com

Another way to look at competition is to check if the top-ranking sites have lower or zero backlinks. You can use the MozBar chrome extension for this. 

#5: Develop Your Content Strategy 

The big question here is this – what type of content should I be publishing in my authority niche site to make it profitable? Before we get to the answer to that question, please note that you don't have to reinvent the wheel. Doing what works repeatedly over a long period of time will get you the profit and ROI you are looking for. Hence, it is always helpful to study the competitors in your chosen niche. 

On a deeper level, studying your competitors will give you insights into the general types of content they are creating and the exact type that brings them the most traffic. 

Best Types of Content For Your Blog

  1. Single product reviews 
  2. Best product list posts
  3. Product vs product comparison post 
  4. Information/How-To guides (IMPORTANT)
  5. Expert interviews 
  6. Infographics 

The most interesting thing about these types of blog content is that they tend to perform in any niche you can think of. However, you have to enrich your posts while matching search intent in order to make it valuable to the target readers. Even if you create shallow content around the categories mentioned above, the profit earning potential will be limited regardless of the monetization model. 

Have you noticed how long this post seems to be? Well, it was made intentionally. Let's move onto the next sections. Side note: be sure to note that not all of your blog posts should be written for profit. Write buying guides yes but also be sure to write information and how-to guides so that not all of your posts are money or commercial posts.

#6: Build Out Your Website 

Since you have been through to this stage, congratulations! Practically, you've completed more than half of the hardest parts. As noted earlier, building the actual website is relatively easy. But if the foundation is not laid properly, making your authority website profitable will be harder than you think. 

For most people, you'll have two options for building an authority website. The first is to do all the work on your own. Probably, you are a WordPress expert, web designer or developer. The second option is to outsource the work. 

If you choose the second option, you can use Upwork, PeoplePerHour or Fiverr to hire experts. 

Regardless of the option you choose, you have to complete the following steps first. 

Register a domain name – when it comes to actual set up of an authority website, there are no conventional rules for registering a domain name as this is easy to do. If you have done this before, you already know how to do it. Whether or not you have done it before, there are three things you have to keep in mind. 

First, your authority website domain name has to be English words in order to make sense. Second, it has to be descriptive of the niche you chose, think about GoodHouseKeeping.com or DigitalTrends.com. 

Thirdly, your domain needs to be very short and easy to pronounce, this is what they call the tongue test, meaning, how does it flow when pronounced? 

These are the three main things that make domain names brandable. Between $1 – $10 per year, you can register a good name at registrars like Godaddy, NameCheap, SiteGround and many other companies. 

Buy website hosting – the next step is to buy a web hosting space where you'll be developing your website. This is like buying an empty plot of land and then building a house on it. While it is hard to measure hosting speed which is the major thing that matters in terms of website hosting, the most reputable hosts for niche site builders include SiteGround, Kinsta, WPEngine, Flywheel, and BlueHost.

Get a WordPress theme – starting with WordPress will make it easier to build your website in a very short time without meddling with CSS or Javascript codes. I personally use Divi, Thrive Themes, Generate Press, and Elementor.

But first, you have to install WordPress through your website hosting dashboard. Check this detailed guide on how to install WordPress. After that, you can get an affordable theme from MyThemeShop, GeneratePress, ThriveThemes, and Astra. 

Install essential plugins – WordPress plugins will help to extend the functionalities of your website. But one thing to keep in mind is this – you don't have to overload your site with too many plugins. If you do it, the loading speed will be terrible. The most essential WordPress plugins are used for the following - 

Backup – you need to have a backup of your WordPress website at all times. That means you don't have to leave this to chance. You can use Updraftplus, VaultPress or BackupBuddy

SEO Plugin – for proper on-page optimization on every web page, you need an SEO plugin that will guide you. Most popular plugins used by many other authority sites include Yoast SEO, SEOPress, All-In-One SEO and Rank Math. 

Website Caching – caching is a way of opening your website to visitors without sending a request to the server. This helps in websites that load really fast. The best WordPress caching plugins include W3 Total Cache, WP Super Cache and WP Rocket. 

Image Optimization Plugin – image optimization is another factor that will affect WordPress website loading speed. To help in that regard, you can use Short Pixel, Optimole and WP Smush. 

WordPress Security – you don't want to leave your website to be an open heaven for attackers. For this purpose, Sucuri or Wordfence can help you secure your website. 

These are the fundamental steps in building out the actual website you'll be monetizing and making as profitable as you can. When you have your website built out with few pieces of content (5 – 30 posts), you can move to the final steps which require long term commitment. 

#7: Growing Traffic To Your Authority Website 

If you have succeeded in every other step and then perform poorly on this one, you won't have many visitors to click your display ads or affiliate links. Though there are many ways of growing blog traffic, it will be helpful to focus on one or two specific strategies before moving to others. 

In order words, spreading yourself too thin will limit the level of momentum you can build at the initial stages. Let's explore the best-proven strategies for growing blog traffic. 

Create Shareable And Linkable Content 

The main thing worth noting here is that you don't have to spend all your resources on creating monetizable content. This is one of the few things that separates profitable authority websites and small niche websites. When people link to and share the content on your website, the traffic potential increases beyond what you can achieve with your limited resources and efforts. 

Another interesting benefit of creating this type of quality content is the potential for earning natural backlinks and generating traffic in the long-term. Do the work once and continue to get the benefits. 

Here are the key steps to take at this stage. 

Study Your Competitors – you can use BuzzSumo or Ahrefs content explorer to get insight into the exact types of content and topics getting the biggest share count. The findings here should inform your content strategy.

Create Infographics - this type of content tends to get a lot of social media shares while earning natural backlinks at the same time. Check these infographic content case studies for more insights. 

On-Page SEO

If you have completed the step on finding low competition keywords, this one should be relatively easier. On-page SEO is about making every piece of content published on your site optimized for selected search queries. Endeavor to use your target keywords and its variations in places like the page title, URL, meta description, subheadings, within the content body and for image alt tags. 

To maintain a consistent quality standard, especially if you are outsourcing content creation, having a template will prove helpful. Technically, you should implement internal linking within every page while optimizing images at the same time. 

Again, creating a blog post publishing checklist will also be useful whether you are outsourcing this part or doing it on your own. 

Active Link Building

The number of backlinks, especially referring domains linking to your website will always have an impact on the referral traffic volume and search engine ranking. One important thing is that you should be building your links from sites that generate traffic from search engines. Below are the best ways to build powerful backlinks that will influence the consistent growth of your blog.

Broken Link Building – find websites linking to competitor pages that no longer exist. Create similar or better content. And then reach out to those sites and see a replacement with links to your website. This guide on broken link building will help you to get a powerful backlink from this strategy. 

Guest Posting – do some research to find high authority websites that accept guest posts in your niche. Check out their content quality guidelines. And then write guest posts with links leading to inner pages on your website as well as the home page. 

Expert Interviews - similar to guest posting, get into Google to find websites that publish expert interviews in the niche. If you have an interesting case study or original research report, this will also be helpful in getting interviewed by other websites. 

Explore Competitor Link Sources - instead of having to depend 100% on guesswork, use Ahrefs to discover the exact types of backlinks leading to your competitor website pages. Explore this source and then reach out to get new backlinks for your site. Do this for 10 – 100 competitors over 3 – 12 months and you'll see the effect on your search engine rankings and traffic volume. 

Expert Roundups - reach out to selected experts in your niche. Get some insightful tips around a topic from them. Use those tips to create content and then share it with those experts. Some of them will reciprocate by linking to the roundup as well as other relevant content pieces on your website. 

Social Media Automation 

This is the fourth strategy for growing traffic to your authority blog. While you are waiting for your search engine optimization strategies to start generating traffic, you can leverage social media automation to start growing your website traffic. Just in case you are wondering what it is, social media automation is about using software tools to promote your content on social media. 

In addition to automated social media content promotion strategies, it is important to make the content on your website shareable by installing the best tools for that. 

Some of the best social media automation tools include -  

You can use any or some of these tools to automate the constant promotion of your authority site content even when you are sleeping or vacation. Practically, the effect will depend on how well you do it. Meanwhile, you may want to spend a little amount of money to hire experienced freelancers to help with this automation task. 

Final Words

If you observed very well, I have listed out the seven key steps to building a profitable authority niche website. Perhaps, it is not a must to follow all the steps in a particular order. If you've got some experience in any of these areas, you can always skip to the next section. 

The most important is to lay a strong foundation from the start. As you can see, building the main website isn't the only thing that matters. 

The steps needed to be completed before publishing any piece of content are also important. 

Talking about the steps, you have to choose a profitable niche first. The next steps include deciding on the authority site monetization model, doing the product research, selecting low competition keywords and then developing a profitable content strategy before building the site.

All these cannot be complete if you are not generating a consistent inflow of targeted traffic to your site. And that seems to be the final step. 

Finally, don't forget to integrate Google Search Console for SEO and Google Analytics for measuring overall traffic volume. When you have these tools as well as your display ads or affiliate links added properly, you can then stay focused on growing the traffic and revenue as much as you can.

How To Increase Search Traffic And Revenue From Old Content

Do you know that all the SEO strategies you'll ever try will always have unequal cost, risk and reward? 

For example, the cost of creating more content towards the growth of organic search traffic and revenue can hardly be equal to the cost of updating old content pieces. 

Given the above fact, we'll explore in this post, how to get more affiliate sales and ad revenue simply by updating old content. 

At this point, there is a chance you belong to the following categories of people interested in how to increase search engine ranking of their niche websites. Wherever you may be in the spectrum, this post is meant to help you accomplish your goals. 

Niche Site Starter: Probably, you belong to the school of thought that believes in 'SEO without backlinks'. And that led you into publishing lots and lots of what you thought to be great content. But now a good amount of time has passed. Some of your content pieces are already outdated. Unfortunately, the ROI from your niche site isn't close to former expectations. 

Perhaps, your on-page SEO foundations were not laid properly to match the kind of earning results you are looking for. 

Niche Site Portfolio Builder: You may be in this for the long haul. Interestingly, you might have some niche sites in your portfolio. But a good number of these sites are not performing well regardless of how aged the content seems to be. And somehow, you have this inclination that publishing more content won't move the needle as much as you want. 

Hey, it's time to think differently. I bet that's the reason why you are here. 

Niche Site Flipper: You love the quick site flipping profits.  Now you've got some sites that need a boost between the next 3 – 12 months before you can put them up for impressive monthly recurring revenue multiples. 

Here is the reason why some people like you are looking for the best ways to increase organic search traffic and revenue from their websites. 

Whatever your stage among these categories or current priorities, reading through to the end of this post will prove helpful. But why would you care to do that? 

Besides the potential benefits, you are probably thinking about right now, updating your old content for SEO is important for the reasons discussed below. 

Why Update Old Niche Site Content For SEO

Constant Google Algorithm Updates

Just when you think you've figured out the magic formula that guarantees consistent growth of organic search traffic and niche site revenue, the algo updates will hit you like a stone on the head. When such happens, some of today's SEO best practices become practically obsolete. 

In reality, niche site SEO, especially on Google, is like chasing after a moving bullet. In most cases, this doesn't happen as a result of the dreaded Google penalty. But the impact can be negative in some cases. 

In line with this fact, here is what one SEO expert had to say after recovering from an algorithm update. 

''This was not a penalty we were slapped with. Penalties are arguably much harder to recover from. Instead, we were suffering while our competitors in the Google SERPs were being rewarded. This algorithm update was specifically focused on rewarding quality content that was previously under-rewarded.'' Maureen Stimola – Monitor Backlinks

The key point is that when some of your old outdated content loses search traffic or simply not ranking high enough, it becomes very important to take action instead of leaving them that way. 

Unintended Keyword Ranking

Ranking for keywords you didn't expect to rank for.

When you are intending to increase organic search traffic and revenue from your niche site, it is good to explore a possible way to make it happen. However, one fact that stands true is this – your best SEO strategies are within your control, the outcomes are not. 

Unintended or accidental keyword rankings are those rankings that appear in Google SERP even when a certain page is not targeting such specific keywords. 

The main thing is that older content pieces have a higher tendency to rank for accidental keywords usually in positions 10 – 100. Based on the current SEO ranking factors determined by Google, not your average guru with a probable opinion, the search engine crawlers attribute a certain level of relevance of such accidental keywords to your entire website as well as specific pages. 

Now think about what I said about best SEO strategies being within your control as opposed to the outcomes. But how do all these things relate to old content SEO you may ask? 

Read on to find out. 

Dead Affiliate Links

Dead affiliate links that need to be updated.

Through my experience in Amazon affiliate niche site content writing, I have seen this a lot of times I may not be able to count. Here am referring to affiliate links that lead to non-existent pages or products that are out of stock. Based on the dynamic nature of ecommerce websites and marketplaces, products that affiliate niche sites link to often go out of stock almost daily. 

The unfortunate thing is that most niche website owners do not become aware of these things happening on their old content pages, even the ones ranking well in Google SERP. 

Now, are you beginning to see the benefits of updating old content to increase organic SEO traffic and revenue? Let's move on. 

Benefits of Updating Old Content For SEO

Having clarified why it is important to update old content on your niche site, let's dig into some of the specific benefits you might experience if you do it well. In the end, this will help you to think through and compare the cost of doing the work involved. As I have stated earlier, the potential benefits are very likely to be far higher than the cost of publishing more content on your niche site. 

Beyond my personal opinion, this SEO case study of 260.7% increase in organic search traffic will give you more insights. Now onto the benefits. 

#1: Leverage Higher Click-Through Rate

Depending on the nature of the content you publish on your website, the meta description details that show up in SERP, including date often influence click-through rate (CTR). If you are to make your dates visible, having older dates might not be in your favor even when you start getting first page rankings.

Though it is still unclear whether this SERP metric is an SEO ranking factor, a higher click-through rate will have a positive impact on your overall search traffic volume. 

Interestingly, one of the best ways to achieve good results in this regard is to update old content. Read on to discover the specific tactics for doing that. 

#2: Longer Dwell Time 

Again, Google's algorithm is like a black magic box. The content is usually unknown to almost all of the SEO gurus you can think of. But then it is still possible to experience the benefits of increased dwell time on your niche website. In line with the above statement, here is what another SEO expert had to say about it – 

''The truth is, dwell time is a confusing and misunderstood metric'' – Joshua Hardwick, Ahrefs 

Defined as the duration of time recorded when someone clicks a link in SERP to visit your page and returns to the same search results page. 

This is closely related to the amount of time that someone spends on a particular page (time on page), irrespective of the source the person came from – social, email or video site. The big question is – how will updating old content and longer dwell time benefit you in this context? 

You can look at it from the following perspectives – 

Overall Page Views – whether your niche site is monetized solely with affiliate or ad revenue model, having a higher number of page views will always benefit you. Especially for people looking for the best ways to increase Google ad revenue, this is one metric that makes a big difference. 

Pages Per Session – how many pages is a typical visitor viewing per session? In this case, getting a higher number of your niche site visitors to view more pages per session will have a positive impact on ad revenue and possibly affiliate sales. 

Average Session Duration – the longer the time majority of your visitors spend on your niche site, the better the opportunity to convert them into quality leads, affiliate links or ad clickers. 

#3: Higher Search Traffic Volume 

This is one of the direct benefits of updating old content for SEO that is easy to track over time. If you succeed in this regard, you'll experience the benefits of getting more affiliate sales or display ad revenue from networks like Ezoic. 

The interesting thing is that there are many different ways to increase organic search traffic which we'll explore in the following sections. Fortunately, putting these ideas to work will give you an edge in your niche market, regardless of how competitive it is. 

From an improved click-through rate to accidental keyword ranking optimization, you'll find lots of interesting strategies if you stick to the end.

#4: Increased ROI

Whether you are just starting a new niche site, building a portfolio or looking for ways to boost revenue in preparation for the next flipping deal, we are all in it for the profit. If you tell me you don't care about ROI, I'll question your sanity. However, the main thing is that updating old content will increase the website's search traffic potential as well as revenue. 

For people interested in how to increase niche website revenue from display ads, spending some time and money to update old content might give you increased ROI instead of leaving your low-ranking content pieces in their current position. 

For example, if you can increase revenue by 20% month over month for like 3 – 12 months, your net profit will also increase without having to invest in creating more content. 

Overall, this will have a positive impact on the chances of getting 20 – 35X multiple when you sell. 

How To Increase Display Ad Revenue From Old Content 

Whether you are looking for Amazon affiliate alternatives with a higher commission or best display ad networks for small publishers, implementing the strategies discussed will get you a positive ROI in comparison to the potential cost. 

But then, you just have to commit. Let's get into the specific actionable items. 

#1: Set Your KPIs

What are KPIs? KPI stands for key performance indicator.

You cannot improve what you don't measure. Tell me, have you heard of this statement before? I bet you have. This is to give you an idea of why it is important to take this very first step. 

By setting some performance indicators, you'll be able to measure the outcome of your efforts towards updating old content for SEO. Just pause and think about the opposite for a while. Without setting some content performance indicators, it becomes harder to tell if you are wasting your resources (time and money) or investing them. 

By having a distinct record of where your site is before updating outdated content, you'll have a better understanding of the negative or positive effects of your efforts. 

But what are those key metrics or indicators you should be looking at? 

Monthly search traffic volume – the first part of the title is about growing search traffic. Hence, it is one of the key indicators for measuring outcomes before and after updating old blog content. 

You can use Google Search Console, Ahrefs or other SEO tools to measure this monthly

Pages Per Session – a higher number in terms of pages per session is a good indication of optimized website navigation and engaging content. Most times, this metric will have a direct on overall page views per month as well as ad revenue. You can keep track of this in Google Analytics

Average Session Duration – how much time are people spending to consume your content on average? Unless your niche site Is solely monetized with affiliate links, making your site visitors spend more time, especially on your old content will have a positive impact. Get this data point from inside Google Analytics too. 

Average SERP Click-Through Rate – if your old content SEO strategies are working, you'll notice an increase in SERP ranking positions and average click-through rate which will impact overall search traffic volume as well. 

Monthly Ad Revenue – this one is very simple. If you can make measurable improvements on these other metrics, they will have an impact on monthly ad revenue. You can use Ezoic, AdThrive, MediaVine or other display ad networks to get this metric. 

These are the most important content performance indicators you should be tracking. Your main task is to write the current numbers in your project document. Make sure to add a specific date of starting to update old content. As noted earlier, this will help you to measure the outcome of your efforts before and after updating old content on your niche site. 

#2: Identify Low Performing Old Content 

Before growing search traffic and ad revenue by updating old content, you need to identify the pages first. But then, it is obvious that not all the old pages on your website will need an update. For most content pieces, it takes some time to get them ranking on the first page of Google. 

But how long you may ask? To answer that question and others like how old are the top-ranking pages in Google, Ahrefs did a study with over 2 million keywords

The indication is that the greater majority of content pages ranking on the first page are older than 1 year.

Probably, this will help you to determine how old a piece of content is before needing an update. Based on my personal experience, the ideal age is 1 – 5 years old content. However, the most important thing is to focus exclusively on low performing pages. 

Depending on the size of your website, you may want to make clusters of low performing pages based on the following metrics –

Low Ranking Position – having decided on the age factor, use Ahrefs to identify low ranking pages that are currently within positions #5 – 20. Enter your website domain into the Site Explorer. 

Click the link that will list out top pages. And then use the position data filter option to select and make a list of low- ranking pages within the position range mentioned here.

Based on the above example, you should remember to visit each page individually. Identify and add only the older pages to your list. Note that you can also use Google Analytics or search console to make your list as well. 

Low SERP CTR - old content with low search engine result page (SERP) click-through rate 

(CTR) usually has great potential for additional search traffic if you update them properly. Here you can use Google Search Console to list your pages based on 28 days, 3 or 6 months performance reports. 

First, you have to click on Pages, then on CTR as indicated above. This will show you the lowest and highest SERP click-through rate for each of the pages listed. You may want to download the CSV file to make the sorting easier. 

Low Search Clicks – these are clicks or search visitors coming to your page, whether the pages are ranking position #1, #2, #20 or #100. For this post, you'll want to make a list of old content pages with lower search clicks, especially the ones ranking in position #5 - #20. 

Again, you can use Google search console to get this data. 

Low Average Session Duration – this is another content performance indicator. If the majority of the visitors to your website are not spending enough time, you won't have the opportunity to show them revenue-generating ads. Using Google Analytics, try to make a list of old content pages with the lowest average session duration.

These are some of the best ways to identify low performing content that need to be updated for growing search engine traffic and revenue. Depending on the size of your website, you can combine these steps or use them separately to make a list of 10 – 30 low performing old content. 

To help measure performance before and after updating old content, try to keep a separate record of the current metrics. You can use Google spreadsheet for this. Remember what I said earlier about setting your KPIs. 

#3: Select Your Target Keywords 

Before you even get into the work of updating old content, you need to have a list of target keywords. Fortunately, most of the pages you selected in step #2 are probably ranking in position number 5 – 20 for some specific keywords. However, a single page can be ranking for multiple keywords which could be up to 1000 search queries in some cases. 

Beyond what conventional keyword research tools will give you, updating old content with keywords that Google has already attributed to some specific pages has its benefits. While you are still here, we'll get into how to use such keywords in the following sections. 

Practically, you can use Google search console to identify the exact keywords that every page on your site is ranking for. But that will be harder if your site is relatively large and we have to deal with 10 – 30 pages here. 

Instead, we'll be using Ahrefs again. Below is an example of a page ranking in position #8 for the keyword, 'best beard trimmer 2019'.

As you can see from the screenshot above, the same page is ranking for over 550 other keywords. Now, you can select your keywords in the following steps.

Take each of the old content pages you selected in previous steps. Enter each one into Ahrefs Site Explorer one by one. Click organic keywords on the left side of the page result.

Filter the keywords with the highest search volume or the ones ranking in position #4 - 10. 

Make a list of 3 – 10 target keywords for each of the pages selected earlier.

Tip: Try to focus and select the keywords with the highest search volume first, especially the ones currently ranking in position #3 – 10. Here is the reason. Updating your old blog content and making a slight 1 – 10% increase in ranking position for such keywords will have a big impact on overall search traffic volume and revenue. 

#4: Do Some Competitor Analysis 

At this point, you probably have some interesting ideas on how to update old niche site content for growing search traffic and revenue. However, relying 100% on assumptions or outdated SEO practices won't get you the results you are looking for. By doing some SEO competition analysis with a direct comparison of the pages that need updating, you'll have better insights into what is working now. 

What are the top first-page ranking competitors doing better than your old outdated content? More than anything else, searching for your target keywords for each page chosen for an update is the best place to start. 

Look for the top competitor pages ranking on the first page of Google. Focus on websites that have a similar revenue model like your own first. Below are the main pointers you should be looking for. 

Page Title Length – having your page title truncated often masks the true meaning and value of your blog posts titles. But the main thing is to check the normal length (words and characters) for current first-page ranking competitors

Meta Description – check to see how the meta description is written. Watch out for the use of multiple keywords or any type of link that appears in your competitors' top-ranking pages. 

Internal Linking – this specific factor improves both the average session duration and pages per session. 

Study how the first page competitors for your target keywords are linking from one page to the other. Intentionally lookout for the use of anchor text for internal linking to see if you can spot a pattern 

Video Content Inclusion – a growing number of web users now spend more time on video content than text. Analyze the pattern of video inclusion where it is present in a top-ranking page. 

Bullet Points – this is one of the reasons why some pages earn position zero rankings through featured snippets. If a certain competitor is ranking in Google featured snippets for any of your target keywords with How-To or List Post, study how the bullet points are structured. Below is an example. 

Page Load Speed – you can use free tools like GTMetrix or Pingdom to analyze your competitors' current page load speed and compare the score with the old content you want to update. 

While you are doing the analysis, you should be taking note of your findings. Possibly, making a list of actionable items or work to be done will be helpful at this stage. What you find from this step will guide you on the next step towards growing search traffic and revenue. 

Word Count – trying to answer the question about optimal blog post length based on intuition is tricky. The best approach is to look at the pages that are currently ranking on the first page of Google. Use this free word counter to check the content length and compare your pages. 

#5: Update And Improve Old Content 

If you have completed the other steps – set your KPIs, identified pages, selected your target keywords, and done some competition analysis, here is the main step that will start getting the results you want. Interestingly, how well you completed the other steps will also determine the results you get within 1 – 6 months after updating your old content. Without wasting more time let's get into the work to be done and how to do it. 

Rewrite Your Meta Descriptions – the very first thing to do is to make the date that often shows up in Google SERP to be current. The first part is the publishing date of the content if that is visible. If the pages you selected in the earlier steps include titles like 'best vacuum sealer 2017', change the date in the content title as well.

For the main meta description area, try to add more keyword variations that are relevant to the search intent. This is the place you'll start making use of the keywords selected for each of the pages selected. 

Increase The Word Count – for one thing, quality long-form content, like this one you are reading, usually engages visitors to spend a longer time on your pages. 

By increasing the word count, you'll have the opportunity to do the following – 

Add More Internal Links – this is another benefit of increasing word count. The first step is to use some of the keywords you selected and link from the old content pages to other relevant pages on your website. 

The second step is to identify the pages on your website with the highest number of inbound links. You can identify those pages with Ahrefs or Google Search Console. Use some of your selected target keywords and link from those top linked pages to the old content pages being updated. Doing this properly will increase both the average session duration and page views per session. 

See this internal linking case study of a 40% increase in organic search traffic for more insights. Don't forget to audit your selected pages for internal or external links leading to dead 404 pages. 

To get more ad revenue, consider adding more internal links from the top traffic pages on your website to the old content pages being updated. 

Add Video Content – whether your top-ranking competitors are doing this already or not, adding video is another effective way to update old content for SEO. Depending on the nature of your content, you can add explainer videos, screen recorded tutorials or relevant videos from other industry experts. 

The benefit is the video content will get an increasing number of your visitors to spend more time on those old pages. More time on your site will give you new opportunities to show them more ads. 

Refresh Your Images – if people are straining their eyes to get real value or make sense out of the outdated images on your website, the average session duration will be very low. Here you are to add clean and updated images on your posts. 

Don't forget to use the keywords you selected for each page in the image alt tags and image name description fields. Note, you may want to add more relevant images to your content instead of merely refreshing old ones. 

Work on implementing these specific steps, and then wait to compare the outcomes after 3 – 12 months period. Remember you have to set your KPIs first before you start. 

How To Increase Display Ad Revenue From Old Content 

Growing your search engine traffic from old content SEO will have a positive impact on overall monthly page views and ad revenue. Yes, I know you are in love with the passive nature of the ad revenue model. But then, consistent or significant growth doesn't happen by chance. 

Think about a 2 – 20% increase in display ad revenue over the next 1 – 6 months. Below are some things that will boost your niche site earnings while the search traffic is growing over time. 

  1. Build An Email 

Especially on the old content pages you have selected to update within a specific duration of time, you ought to start building an email list as soon as possible. That is if you are not doing this already. 

As your search traffic grows, the email list will be growing as well. 

Among other things, you'll have an audience for the promotion of affiliate products or the new content being published on your site. This is what they call traffic on tap. Check this post on the best lead magnet ideas to discover what might be your best option. 

  1. Run Display Ad Split Testing 

Some of the best display ad networks like Ezoic have powerful split testing or display ad A/B testing tools built into their platform. If you are not using this publisher network already, consider signing with 10,000 monthly page views. 

The main thing is that split testing will help you to discover the best performing ad units in terms of actual revenue. The image below is just to give you an idea of what I mean. 

Better to test and discover than to relay 100% on assumption. Some of the key variables that can be tested include ad type, (video, text, image), ad size and placement. These are the core variables within your control. When you discover the top earners, use more of it and less of others. 

Final Words

We all love the passive nature of ad revenue or affiliate income that comes from niche websites. But then, if a good number of the content you spent money and time to create are old enough, waiting for passive income and leaving them that way will limit your earning potential. 

Further research might even reveal more growth opportunities in addition to the ones discussed here. 

Creating more content and building backlinks are perfect ways to grow a niche site. However, these growth strategies can be costly for most people. And I can bet you have limited time and money like everyone else, including me. 

One obvious thing is that if the traffic coming to older and low-ranking content on your website is low, the earning potential will be limited. That will also hurt your overall ROI from the website. This is the essence of learning how to increase organic search traffic and revenue from old content. 

Unlike most of your competitors, you now have a set of repeatable strategies you can use to achieve some of the benefits discussed earlier in this post. 

The key takeaway is to set your KPIs first. Identify older content with proven potential for higher ranking position, higher SERP CTR and traffic generation. Selected your keywords from those pages. Do some competitive analysis to help you implement only the SEO strategies working today. 

Then use the insights gained to update your old content. Commit to putting these strategies to work. Eventually, you'll have real numbers to compare your results before and after updating the old selected content pages. 

Do you have an insightful information on studies you have done with your own niche websites? Comment below. I would love to read the information.